Lois Paul & Partners
 
People at work

Avoiding PR "Gotchas" -- a list of don'ts to learn from

I don't know about you, but I'm always a sucker for lists of do's and don'ts.  A recent email to me from a magazine I subscribe to included the "top 25 beauty mistakes" and, of course, I clicked on it.  I learned a few things, so it was worth the investment of time.  It inspired me to ask our PR experts to help me assemble a list of the...

Utilizing Measurement to Help Drive Desired Positioning

When Mark Ain founded Kronos in 1977,  it became the first company to electronically capture “time” by delivering the world's first microprocessor-based timeclock.  Since then, Kronos has broadened its software offerings to include a suite of human resource management products however, it is often hard to erase history and after nearly three decades, Kronos still had the perception of being a time clock company...